DAM (Digital Asset Management)
(By: Mike .. Date:2022-06-02 05:39:56)
What is DAM?
A digital asset management (DAM) system brings harmony to the media-rich core of your brand. DAM platforms have the power to store, share and organize all digital content in a secure and centralized location. Get more out of your creative files such as images, videos, and other media by ensuring your team can find, share, and optimize your digital assets in real-time.
What is a digital asset?
Digital assets are any content that can be stored digitally, so you can create, manage, publish, and share content with anyone inside or outside your organization. In today’s rapidly evolving digital climate, there’s no limit to what a digital asset can be. Files like videos, music, photos, documents, and other media that contain the rights to use them are considered assets.
Consider the types of files and assets that are routinely created and shared across your organization. The marketing team creates and collaborates on advertisements, social media content, videos, and emails. Operations and services teams produce process documentation, blueprints, and workflow diagrams. And if you’re working with a network of vendors or providers, you may be producing images and content that you want to make available to them on-demand.
Virtually every department engages with digital assets that fuel the growth and success of your organization. With a digital asset management (DAM) platform, team members across every sector of your business can search, collaborate, and share assets with maximum efficiency.
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