For the last couple of years, we’ve been witnessing a rising trend of interactive links in web design. Large, often kinetic typography that shifts and transforms when clicked or hovered upon can be seen on everything from portfolio websites to online shops. The screen is a fluid medium, and interaction between different design elements on a page is critical to its success in terms of UX and, by extension, brand perception.
Certain interactions, as part of functional animation, have essentially become a must. It’s important to remember that the web today is inherently interactive in itself. With the rise of apps, the online experience is predominantly designed to take the user from point A to point B through a series of interactions on the screen. Good UX practices dictate that these interactions should feature some degree of animation to let the user know the desired action has indeed taken place. Loading, progress, action complete – these are the animations that not only help liven up a design but serve a very specific practical purpose.