Software and apps often solve very complex problems for businesses and consumers in the way of sales, marketing, finances, and so on. But offering a product that solves your users’ problems isn’t enough. If the UI is just as complex as the original problem, user churn is going to be high. Today, we’re going to look at some tips for designing a simple UI regardless of your solution’s complexity.
What is it they say? Complex problems require complex solutions. That is certainly true when developing apps and software.
But how do you ensure that the complex backend doesn’t trickle over to the front end?
A complex UI, in general, is more than enough reason for many people to abandon a website or mobile app. When it comes to paying or subscribed users, though, don’t expect any of them to settle for your software’s complicated interface.
It doesn’t matter how amazing your product is. If the outward appearance of it drives your users crazy, you can expect large amounts of costly user churn in return.
The Flatfile team is very familiar with this problem, having built a successful data importer, which is a technology that many designers have struggled to build on their own. Below, we’re going to look at some of the tips that helped them overcome this UI design challenge and can help you, too.