You already know the importance of positioning your pages on the top of Google SERPs rankings, right? Well-ranked pages provide enormous organic reach to your website, increasing the possibility of attracting and converting leads.
To achieve this goal, it is essential to apply SEO techniques, which are designed to adapt their content to the algorithm’s ranking criteria.
These criteria, however, are not permanent. In an effort to make the user experience ever simpler and more efficient, Google frequently updates its parameters.
Besides the algorithm, it is also necessary to consider the audience’s behavior and preferences. Ultimately, the most important factor for maintaining good positioning is the quality of the experience you offer to your website visitors.
Therefore, to achieve good results in a Digital Marketing strategy, it is essential to stay up-to-date on the SEO trends that arise with growing frequency.
