Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves as an opportunity to establish yourself as an industry expert any time someone does an online search about what you have to offer.
Business sites also enable efficiency, as your prospects get a sense of your brand and can browse at their leisure instead of having to call you several times any time they have a question. It also enables you to better promote your business, particularly if you’ve discovered the wonders of inbound marketing.
Therefore, it behooves you to design a website that provides a good user experience (UX). But when you look at your options, you realize that there’s a wide range of options and prices. Specifically, it all hinges on whether you create a custom website or build it using templates. Let’s take a closer look at both options.
Whether it is a b2b website design or b2c, custom websites are built from scratch. This involves using code to create the customizable elements you want to include on your site. As a result, you have full control over how the site will look and function.
Because of its complexity, you’ll need to either hire an in-house developer or hire a web design agency to design it for you.
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